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Your Glassdoor Profile: How to Use It To Your Advantage

Tuesday, July 19, 2016 2:00PM ET Presented Courtesy of Glassdoor


When it comes to managing your reputation, the lines between marketing and recruiting are blurring.

In a candidate-driven market, job seekers today behave more and more like consumers. Before submitting a resume to your company, they want to know as much as possible about you -- your mission, culture, values and reputation -- as well as what others (employees) think about working there.


From marketing to recruiting to HR, a great employer brand makes everyone’s job easier to attract not only great talent but also partners and investors. But what is an employer brand, how do you build an impactful one and who should own and share the effort at your organization?


What you’ll learn:

·        Benefits of a strong employer brand—from lower cost-per-hire and more engaged employees to better business performance.

·         Challenges employer brand professionals face—from jurisdiction and justifying investment to measuring the results of your efforts.

·         Pro tips on leveraging Glassdoor—fine-tuning your profile, monitoring traffic, responding to reviews and promoting open jobs.

·         How HubSpot rocks its own Glassdoor profile and employer branding and talent analytics to optimize recruiting.


On Tuesday, July 19, 2016 at 11 a.m. PT/2 p.m. ET, join Glassdoor and HubSpot for a 60-minute deep dive into all things employer branding and the benefits of investing in yours.


Registration Link:


Your Presenters:

Katie Burke, Vice President, Culture and Experience at HubSpot

Molly McKinstry, Enterprise Client Partnerships Manager at Glassdoor